PrefaceAs generative AI continues to evolve, such as GPT-4, content creation is being reshaped through automation, personalization, and enhanced creativity. However, AI innovations also introduce complex ethical dilemmas such as data privacy issues, misinformation, bias, and accountability.A recent MIT Technology Review study in 2023, a vast majori

Introduction The rise of artificial intelligence-powered chatbots has reshaped industries worldwide, ranging from support services to e-commerce and various other fields. As we move into the coming year, AI conversational AI advancement is likely to evolve significantly, embedding cutting-edge systems to provide tailored, efficient, and seamless us

Opening Remarks In modern rapidly changing corporate environment, staying ahead of the rivals is essential. Market research has always been a core approach for achieving a market edge, but the emergence of Artificial Intelligence (AI) has transformed this field. AI-powered tools are reshaping how businesses collect, analyze, and act upon data abou

Introduction Social media marketing has evolved significantly in recent years, driven by changes in innovation, consumer actions, and business needs. One of the most significant shifts in the advertising sphere is the rise of AI technologies. AI’s potential to reshape social media marketing is capturing the attention of businesses and marketers g